ESCADA to open new flagship on Sloane Street

German luxury house ESCADA is to open a new flagship store on Sloane Street in Chelsea and will be marking the occasion with an evening of celebrations on 15 November.

The new store at 129 Sloane Street was created in partnership with interior designer Fran Hickman and inspiration was taken from ancient Japanese artistry, combined with the classical designs of British architect and furniture designer Robsjohn-Gibbings.

In the interior gold wall designs – which feature gold leaves cascading down the walls to give an ombre effect – are blended with art-deco inspired furniture and colourful objects d’art, as well as inspiring literature.

Global design director Niall Sloan, who joined the brand from Burberry earlier this year, has designed a capsule knitwear collection to mark the launch, which was inspired by both British iconography, as well as the brand’s archive books which share a bold use of red with gold-detailing. The collection will be available in-store and online.

Iris Epple-Righi, ESCADA CEO, commented:“I am delighted to be opening this new ESCADA flagship on Sloane Street, an internationally recognised and ultra-chic shopping destination in London. This is an exciting time for ESCADA on many levels, as we welcomed Niall Sloan, Global Design Director, earlier this year. Niall’s creative leadership, combined with ESCADA’s strong heritage in creating clothing that excites, positions the brand well to attract a new generation of clients.”

ESCADA is collaborating with the Covent Garden Academy of Flowers to create a unique flower installation and live bouquet demonstration for the store launch. The installation will last throughout November and December, and during this time customers are invited to make a donation to Women for Women in return for bespoke seasonal bouquets. ESCADA will match all proceeds, as well as making its own additional donation to support an organization that empowers women globally.