END. opens Manchester flagship store

Luxury fashion retailer END. opens its new 14,000 sq ft flagship store at St. Mary’s Gate in Manchester tomorrow, 9 September 2022.

Occupying two-storeys of premium retail space, the retailer’s fourth flagship boasts triple-height ceilings and premium marble features.

The ground floor hosts a comprehensive selection of contemporary menswear brands, together with a carefully curated offering of highly sought-after Japanese labels and an extensive lifestyle area, alongside a dedicated wellbeing space filled with premium skincare products, fragrances and cosmetics.

The first floor has the retailer’s largest sneaker offering to date, along with a wide array of luxury, streetwear and skate labels and a “dedicated launch zone”.

Parker Gundersen, CEO of END., said: “Manchester has been high on our list for a long time. We have a very strong community here already who have been asking us to build a physical store for many years. When we finally found this building, we knew we had an amazing space that would allow us to create a concept that would match the high expectations of both our customers and brand partners.

“Community and Creativity remain at the heart of our physical projects. We strive to make a unique statement with every physical location.”

The signature feature of the new Manchester store is a scenic glass elevator wrapped in a wide bespoke marble staircase. An immense sunroof bathes the store in natural light to create a gallery-like environment that “celebrates the diverse range of fashion on offer”.

Dedicated product launches for the new Manchester store will be offered via the END. App, as well as through the brand’s integrated omni-channel offering, to “seamlessly blend the Manchester physical store with the END. online experience”.

In addition to the Manchester opening, END. will open its first dedicated women’s concept in Newcastle later this month, followed by a ground-breaking new flagship in the heart of Milan at the end of 2022.