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END and Creepz’s collection brings web3 to streetwear culture

Chloe Burney
15 November 2023

Creepz, an NFT entertainment brand, is launching its first high-end streetwear collection with the luxury fashion retailer END. The collection, dubbed ‘Invasion’, is a limited-edition clothing line that bridges the gap between NFTs and streetwear culture.

Online animations trascend into the real world, taking on city streets. This is thanks to the extensive collection that comprises 750 limited-edition garments. Each piece was made in the USA and codesigned by executives at world-renowned Nike, Puma, and Levi’s.

Creepz is part of the Overlord universe, invading millions of households worldwide through gaming, TV animations and media. This first fashion collection is one part of Creepz's brand growth. The partnership, with innovator END, aims to bring web3 brands to “crossover to mainstream culture”.

Simon Lister, Brand Marketing Director at END, commented: “We've delved into the realms of web3 and the metaverse, exploring their implications for our tangible, real-world presence. Our journey led us to discover the Creepz team, igniting a profound excitement within us regarding the prospects of aligning and materializing physical products that transcend the boundaries of the web3 universe.

"What captivates us is the robust narrative and vibrant community engagement that revolves around these creations, coupled with an unmistakably streetwear-oriented aesthetic. This fusion possesses the potential to resonate beyond the confines of the Creepz community."

Founded in 2005 by Christiaan Ashworth and John Parker, END was created with the ideology to blend fashion, design, art and music. The collective vision was to bring world-renowned names, emerging designers and unearthing brands from all corners of the globe to England’s like-minded community.

This follows last month's news that the luxury streetwear retailer had been forced to write off £12 million worth of stock after a warehouse logistical error stopped it from shipping orders.

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