eBay partners with Reskinned to expand preloved offering

eBay has announced a new partnership with Reskinned, a sustainable preloved clothing repair and resale specialists, to expand its offering of preloved items and reduce fashion waste.

Reskinned takes back worn items from shoppers and reconditions them for resale, repurpose or recycle – keeping them out of landfill and extending the product’s life.

Items from Reskinned are priced around 40% lower than their high street price, helping shoppers make choices that are both good for their wallet and the planet.

The new partnership represents an expansion of eBay’s offering of preloved clothing to include a wide range of items which have been repaired and made fit for resale. It will also connect Reskinned with the marketplaces’ 20 million shoppers through a specific online shopfront.

Jemma Tadd, Head of Fashion at eBay UK, said: “Across the fashion industry we know there is a greater need to build a sustainable future. Since 1995, eBay has extended the life cycle of products, whether through consumer to consumer reselling or now the Imperfects hub, so it’s fantastic to partner with Reskinned, who are at the forefront of empowering the circular fashion economy.

“Pairing eBay’s reach to conscious customers, with Reskinned’s expertise in garment repair, resale and recycling will help extend the lifecycle of products, reduce waste and showcase the variety of routes into a kinder way to shop for the shopper’s wallet and the planet.”

Matt Hanrahan, Co-founder of Reskinned, added: “At Reskinned it’s our mission to maximise the lifespan of clothing. We’re making it easy for brands and their customers to rehome unwanted clothes, whether that’s reselling, repairing or if its end of life recycling it responsibly. We’re determined to create a more sustainable clothing future for us all.

“Through this partnership with eBay, the original home of preloved, we hope to increase our reach and offering of our brand partners, ensuring preloved items find new owners, and realise a more sustainable fashion future.”

New research by eBay Ads UK found that consumers are increasingly turning to shopping for second-hand goods as the cost of living crisis deepens and “climate consciousness” increases.

The survey of 1,000 UK consumers found that 30% of consumers are having to make more considered purchases to get better value for money, and a fifth (19%) are buying more second-hand items to save money. One area of fashion driven by online is the resale market, with 25% of UK consumers buying second-hand fashion in 2021.