Dune London celebrates 30th anniversary with limited-edition capsule collection
Dune London has today launched a new campaign celebrating its 30th anniversary, as well as a four-piece limited edition capsule collection including two styles of women’s shoes, a handbag and a men’s slipper.
Designed in-house by Dune’s design team, the collection “highlights the brand’s uncompromising attention to detail and craftsmanship”, while keeping the designs contemporary with the use of intricate metalwork, texture, and luxurious materials.
Inspired by nature, the use of bluebells and snowdrops is seen on all four profiles, from intricate caged resin heel and handbag details to the embroidered motif on the men’s slipper style. Additionally, a delicate pearl is set in the sole of each footwear style in celebrations of the 30th anniversary.
During the month of October, windows at key Dune stores will showcase a specially created photo montage showcasing and celebrating iconic memories from Dune’s 30 year history, from seasonal campaigns to store images, including at the brand’s first ever standalone store on London’s King’s Road.
A competition will also run across Dune’s social media channels inviting the brand’s loyal customers to share their Dune memories, from weddings to graduations to first jobs. The winners will win a weekend in London.
Dune’s Founder and Chairman, Daniel Rubin, said: “30 years has flown by. There has been so much change in retail, and in particular footwear retailing, over the period and only those companies that have responded and embraced change have survived.
“I am immensely proud of what our team has achieved and look forward to fulfilling our goal of becoming the dominant affordable footwear and accessories brand globally in the years ahead.”
