Doddle launches its Click & Collect service in the US
British-based Click & Collect platform Doddle has launched its service in the US, it announced at the global retail summit NRF.
The service, which is used by companies such as Marks & Spencer, Debenhams, ASOS and Amazon, bridges online and offline retail by offering customers the opportunity to collect their e-commerce purchases in a physical store of their choice. By getting the customer into the retail store the service not only drives footfall but also encourages further spending.
“The way we shop has changed dramatically – and continues to change,” said Tim Robinson, Doddle CEO. “Consumers move fluidly between online and offline shopping, driven by a need for speed, convenience and value. But we’ve seen that much of the retail industry is still thinking and behaving in silos. We want to help retailers bridge that gap between their online and offline worlds.”
Doddle's technology allows any large scale retailer to offer a Click & Collect service and it claims that 70% of US consumers have used such a service in the past six years. By selecting Click & Collect consumers can save on shipping charges and collect their items at a convenient time and location.
The service is available to multi-channel retailers and pure-play etailers and solves issues for both, the company claims. Returns can also be made in-store reducing costs for retailers .
“Brick-and-mortar retailers have been scratching their heads for years about how to navigate online competition, while online has been doing the same about how to get into physical retail,” added Robinson. “We’ve created a solution that’s mutually beneficial for everyone, including customers, that solves these challenges. In fact, 58% of customers collecting or returning a package at one of Doddle’s partner locations made an in-store purchase. It’s a no-brainer for the industry.”
“We wanted to create a better retail ecosystem,” said Robinson. “Through our technology and partners, we are able to help each stakeholder in the retail space – from brands to logistics providers to customers – get a better experience in an increasingly complex and challenging landscape. Overseas, our existing partners have been thrilled with the results of our services, and we are very excited to help US retailers achieve the same.”