Digital wholesale platform JOOR powers growing slate of shows for SS22 season

JOOR, the digital wholesale platform for luxury, fashion, and home, has announced that its JOOR Passport platform will exclusively power 14 global fashion events beginning with the Copenhagen International Fashion Fair (CIFF) on 9 August.

As part of an initiative to encourage and amplify the work of sustainable brands, JOOR is collaborating with CIFF to provide 12 sustainable brands complimentary access to JOOR. These brands will be highlighted within a sustainability section on the digital JOOR Passport event and spotlighted at the physical event in a centrally located space called CIFF "Sustain".

JOOR will also support forthcoming digital shows with London Fashion Week, Brazilian Footwear, Premium Group, the UK Department of International Trade, JETRO Project Japan, Taiwan Fashion Week, Fashion Week Istanbul, RAISEfashion, and the Spanish Institute for Foreign Trade, while also hosting hybrid physical and digital events with the Copenhagen International Fashion Fair (CIFF) and Cabana. 

JOOR plays an active role in facilitating digital order taking on-site, and will once again power each virtual show, extending the event’s time frame and geographic reach by providing access to buyers from around the world. 

“We are thrilled to see our industry recovering from the global pandemic, and look forward to the return of more in-person events,” said Kristin Savilia, CEO of JOOR. “Combined with the new data we are sharing today, the announcement of these 14 global events - our biggest season to date - makes it clear that digital will continue to play a critical and growing role in the future of fashion commerce.” 

To date, JOOR has hosted 40 global events on JOOR Passport, attracting more than 262,000 visitors from 149 countries, pulling together fashion's largest curated global marketplace where brands and buyers have one centralised place to meet. From the brand side, more than 3,600 brands have participated in a JOOR Passport event, with more than 810,000 items sold. 

JOOR has also conducted a Fall Market Survey with buyers and brands giving insight into buying habits for the forthcoming season. First and foremost, the return of in-person selling will continue to be complemented by virtual selling. The percentage of brands choosing a combined approach has reached 80%. An additional 19% of brands are committed to only virtual events with just one percent of brands selling exclusively in-person. The trend is similar for retailers, with 89% planning to include virtual buying, and 12% conducting only virtual appointments this season.

As the global economy continues to recover, almost 49% of brands reported having achieved sales volume that is even with or greater than pre-pandemic - a significant lift from the 42% recorded from JOOR’s summer market survey. The market growth and flexibility offered through virtual commerce means that 33% of brands are lengthening their selling window while 53% of buyers anticipate extending their buying window. Additionally, the interest in sustainability continues to rise with nearly a third of retailers expressing interest in discovering sustainable brands this season.