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Decathlon reports online shopping surge as retail sales dip in 2020

Tom Shearsmith
05 January 2022

Sports retail giant Decathlon has filed its UK accounts for 2020, revealing the impact of the COVID-19 pandemic on the business.

Revenue in the UK during the year dropped 4.5% to £225.7 million, with the business reaching €11.4 billion globally. Online revenue however rose 122.4% in the UK compared to 2019, showcasing the pivot in consumer behaviour during the height of the COVID-19 pandemic.

In 2020 the company invested £1.2 million in the opening of a new 1,700 sq metre store in Aberdeen, fulfilling the demand that the business saw in Scotland. It also invested £416,000 in the refurbishment of a store in Manchester.

Despite opening a new store, the business reduced its staff count by 77 employees and closed two locations.

Turnover growth overall decreased to -4.5% (compared to +10.3% in 2019) as stores were forced to close during Government mandated lockdowns.

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