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Crep Collection Club opens debut flagship store at Bluewater

Tom Bottomley
08 September 2021

Trend-led sneaker specialists Crep Collection Club has opened a 1,042 sq ft flagship store on the Upper Guild Hall at Bluewater shopping centre in Kent.

It marks a bricks-and-mortar debut for the brand after two years of online-only operation, and the new store will offer customers a premium selection of trainers, including otherwise hard to find releases for styles such as the Jordan 1, Air Force 1 and Air Max by Nike.

Jamal Okubule, Founder of Crep Collection Club, said: “To be able to have launched at Bluewater is incredible. We are able to bring the very best in sneaker lines to a brand new audience.

“Bluewater, with its line-up of retail brand names and its strong experiential offering, was a standout choice for us when selecting a destination for our debut. We are proud to have taken this next step into physical retail as part of our brand expansion.”

The new Crep Collection Club opening follows the recent Bluewater opening of womenswear brand Vanilla’s debut 3,616 sq ft store on the Upper Thames Walk, adjacent to H&M, exclusively selling its new shoe and accessory collections as well as its fashion labels Blue Vanilla and Pink Vanilla.

Rob Hardie, Portfolio Director for co-owner and asset manager of Bluewater, Landsec, commented: “The launches of bricks and mortar debuts for Crep Collection Club and Vanilla adds a point of difference for Bluewater’s retail offer.

“Bluewater continues to attract emerging and independent brands alongside well-established international names. These openings join a number of other brands who recently selected Bluewater and reinforces our position as one of Europe’s leading retail and leisure destinations.”


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