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Coach launches "Holiday Is Where You Find It" Christmas campaign

Tom Shearsmith
28 October 2020

Coach has unveiled its "Holiday Is Where You Find It" campaign, starring Jennifer Lopez and Michael B. Jordan with their families, as well as ambassadors Kiko MizuharaJeremy Lin and Yang Zi and other members of the Coach Family.

Created during the unique events of 2020, the campaign spotlights Coach's belief in positivity, finding joy in the little things and seeking comfort in togetherness and familiar traditions.

"Holiday Is Where You Find It" will be unveiled as a series of short vignettes and images in which the cast are seen celebrating traditions new and old. It underscores the message that holiday is a state-of-mind—no matter how you're celebrating this year.

"Holiday Is Where You Find It" will spotlight the house's Beat Shoulder Bag, inspired by the downtown attitude of New York, and its new Hitch backpack and belt bag for men.

To bring the campaign to life, Coach worked with a global family of creatives, including photographers and directors Ryan McGinleyRenell Medrano, Hao Zeng, Brad OgbonnaTakako Noel, Yuaan, Fan Xin, DJ Furth, Zhangmeng, Jian LV and Christelle de Castro.

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