Charles & Keith to make Decentraland's Metaverse Fashion Week debut

Charles & Keith has announced its participation in the first-ever Metaverse Fashion Week (MVFW) hosted on Decentraland from 24-27 March 2022.

Fans will be able to attend the MVFW festivities, which are free of charge, in Decentraland as avatars, where they can roam the digital grounds and discover Charles & Keith’s booth located within the luxury marketplace.

The marketplace will remain open to public in the Metaverse until 14 April 2022.

Decked out in the label's Spring floral print, the eye-catching booth will display seasonal highlights, including the candy-coloured Koa shoulder bag, and tie-up Alex sandals.

Avatars can explore the pop-up to view the Spring 2022 campaign video and try on digital wearables akin to a physical store experience. Guests will also have the option to click through to a webstore to purchase physical products.

To kick off MVFW, Charles & Keith will welcome the first 1000 avatars to visit the booth with complimentary Koa bag and Alex sandals wearables. In the real world, twenty exclusive micro Koa bags are also up for grabs. Guests simply have to take a screenshot of their avatar at the Charles & Keith booth and post it on Instagram or Twitter to stand a chance to win the limited-edition accessory.

Alongside its pop-up launch in the metaverse, Charles & Keith will also offer cryptocurrency as a transaction mode on its e-commerce platform. Customers with existing wallets simply have to scan a QR code at checkout to make payment with their cryptocurrency. Accepted coins include popular digital currencies Bitcoin, Ethereum and Tether USDT.

This initiative marks the label's first foray into digital currencies and will be rolled out in Singapore, United States, Australia, Canada, Malaysia, UK and the EU during the initial launch phase in H1 2022.