Charity Super.Mkt to open pop-up at Quayside MediaCity in Salford

Multi-charity pre-loved fashion store Charity Super.Mkt is bringing its pop-up concept to Quayside MediaCity shopping centre in Salford, Greater Manchester, on 2 November – set to run until 13 December.

Founded by fashion designer Wayne Hemingway and Maria Chenoweth, chief executive of TRAID, Charity Super.Mkt first appeared in the former Topshop unit at Brent Cross shopping centre in London in January 2023, and has since taken pop-up residences at The Oracle in Reading and Glasgow Fort.

It also currently has pop-ups running at Cabot Circus in Bristol, Bluewater in Kent and St James Quarter in Edinburgh, but this will be the first time the concept has been brought to the North of England.

Wayne Hemingway said: "Fashion is changing as are the desires of younger shoppers who are more conscious than ever on the impact their spending has on the planet. The North of England has always been strong on community support and charity so we’re incredibly proud to opening here for the first time.

"There are so many incredible garments and styles that would otherwise be lost to the pages of fashion magazines, but we can keep them alive, give people the opportunity to shop in an incredibly affordable way and create unique looks, bring more sustainability into their lives, and give to truly worthwhile causes."

From the most vibrant of vintage clothing, to the best of band tees, forgotten football tops, desirable denim, and "everything in between", the pop-up will offer a curated collection of second-hand apparel from charities including Age UK, All Aboard, Havens Hospices and St Vincent de Paul, with in-store DJs at the weekends and more events to be announced.

Maria Chenoweth said: "My career and ambition has always been to promote second-hand fashion as the most impactful way to dress ourselves. The creation of Charity Super.Mkt has brought charity retailers into mainstream retail, gaining amazing locations that would have otherwise been inaccessible.

"Charity retail is now a positive part of the modern retail mix, providing more good quality affordable clothing options amid an increased cost of living, as well as a more sustainable approach to buying and reusing loved items. It is now the best performing retail category in the UK, having increased 12% in the last year."