Follow us


Charity Super.Mkt returns to Brent Cross with Instagram-worthy concept stores

Chloe Burney
11 April 2024

Charity Super.Mkt, the department store for second-hand clothing, is returning to London’s Brent Cross with two concept stores that present a new way of shopping sustainably. 

‘Charity Super.Mkt Presents The Edit’, which opens today for 12 weeks, features a collection of curated second-hand clothing and accessories selected by local and national British charities.

The retailer will also launch a separate event-based store, Charity Super.Mkt Presents, which sees a rotating weekly theme and DJs. During the 12-week pop-up, it will open every Thursday through Sunday, with a different secondhand concept.

The first theme is ‘Countdown’, a unique concept whereby all items will be priced at £5 on Thursday, dropping by £1 each day until all items are only £2 on Sunday.

Founded by fashion designer Wayne Hemingway and Maria Chenoweth, CEO of TRAID, Charity Super.Mkt first appeared in London in January 2023 and has since taken pop-up residences across the UK.

Wayne Hemingway and Maria Chenoweth, Founders of Charity Super.Mkt

The retailer’s return to its original home of Brent Cross is not without merit. During its original run in 2023, over 40,000 second-hand items were sold in just 41 days of trading, with 26,000 customers flocking to snap up pre-loved items from household names including Zara, Ralph Lauren and Burberry. On its busiest day, 755 transactions were made, equating to over £20,000 raised for charity.

Wayne Hemingway said: "When we opened our first Charity Super.Mkt in Brent Cross in early 2023 we had a hunch that the public was ready for a multi-charity store that had great secondhand fashion, in a vibrant environment, all set to a fab soundtrack. We were right, and we soon realised we had created one of the UK’s hottest retail brands."

Maria Chenoweth, CEO of TRAID, commented: "Charity Super.Mkt is on a mission to make charity retail mainstream and increase its appeal, the knock on effect of shopping all things charity is clearly amazing, in our first year of trading we worked with over 50 charities and raised just under £2 million, the social and environmental impact of this work is far-reaching for all of us as a society."

Free NewsletterVISIT