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Chanel expands European eyewear sales

Tom Shearsmith
29 October 2020

Chanel has announced it is expanding its European e-commerce network, introducing online sales of eyewear to 21 European countries.

Chanel initially launched sunglasses as part of its e-commerce in 2015 in the US, adding the UK in 2018.

This expansion also adds France, Italy, Spain, Finland, Denmark, Germany, Portugal, Austria, Belgium, Luxembourg, Netherlands, Sweden, Slovenia, Poland, Lithuania, Latvia, Estonia, Croatia, Slovakia, Romania, and Bulgaria.

In a press release, Chanel stated that the expansion will create “an omni-channel approach that complements brick-and-mortar fashion as well as fragrance and beauty boutiques, and allows the house to better serve clients through an enriched and customised approach.”


Accessible through the eyewear section of the CHANEL online homepage, the e-commerce sites launches with the full range of AW20 sunglasses including the latest novelties as well as timeless collections.

Additionally, consumers can tailor their virtual shopping journey by opting for the “try on” function to select the most suitable shape of eyewear for their face.

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