Castore continues partnership expansion and signs Surrey County Cricket Club
Sportswear brand Castore and Surrey County Cricket Club have announced a multi-year partnership, kicking off at the start of the 2023 season.
Castore will become the Club’s Official Teamwear Supplier. The premium label and Surrey have co-developed a range of bespoke playing and training products. The new ranges will be worn by the men’s and women’s sides, all club staff, and all levels of the county age group system.
Pascal Lafitte, Director of Partnerships at Castore, said: “We are thrilled to be partnering with Surrey, arguably one of the most successful county teams in the modern era. Not only are they a hugely impressive brand but we share the mindset of relentlessly pursuing ways to optimize performance, encapsulated by Castore’s motto ‘Better Never Stops’.”
The new kits will be launched prior to the commencement of the season, which will kick off in April 2023, and will be available to buy online and in-store.
Gareth Batty, Head Coach at Surrey County Cricket Club, commented: “We’ve worked closely with Castore to produce a bespoke range of kit for all teams representing Surrey to wear. Castore are a top sportswear brand and we share their vision for constant improvement on and off the field. The 2023 season will be another big one for the club and we’re pleased to have Castore join us for the campaign.”
Surrey joins Castore’s portfolio of sports partnerships, which includes Oracle Red Bull Racing, England Cricket, Rangers FC, Newcastle United, Sevilla, Saracens, and athletes such as Jos Buttler, Adam Peaty, Matt Fitzpatrick, and Sir Andy Murray.
Most recently, Castore launched a capsule collection with the 007 franchise in December 2022 in honour of the 60th anniversary year since the first James Bond film.