Burberry unveils new NFT collection in flagship title, Blankos Block Party

Burberry has unveiled its latest NFT collection in the flagship Blankos Block Party title, following the announcement of the second year of its link-up with Mythical games.

The new NFT collection will include Burberry branded in-game accessories, including boomboxes, TB sliders, lucky horseshoe necklaces, and a ‘Shellphone’, a seashell-inspired mobile phone accessory, which players can add to their virtual portfolio of online accessories.

Blankos Block Party players that own Burberry’s first NFT character, Sharky B, will also be rewarded with a free Monogram bucket hat accessory which will be released in coming weeks.

As part of the collaboration, the brand is also opening new spaces for its communities by creating a bespoke social space within the game where players can come together and enjoy a "unique" virtual experience.

Burberry has introduced a limited-edition Burberry Blanko NFT, a unicorn named Minny B that’s draped in the House's new TB Summer Monogram and inspired by its Animal Kingdom house code. The NFT collection will be available for in-game purchase to all Blankos Block Party players worldwide on 22 June 2022.

The game also features a bespoke social space, a cabana style resort named 'The Oasis', where players can come together to connect, explore and enjoy the virtual experience. A "futuristic haven decorated with inspiration from the natural world", The Oasis features an array of beaches, which include branded sailboats and sun loungers inspired by Burberry’s latest TB Summer Monogram destination takeovers in Saint-Tropez, Korea, Singapore and Ibiza.

The new Burberry Blanko and in-game accessories will be released as part of Burberry’s B Series, a series of limited-edition product drops available on Burberry’s digital channels.

Rachel Waller, VP Channel Innovation, Burberry said: "We are delighted to partner once more with Mythical Games to bring our brand, values and creative spirit to communities around the world. Luxury is an industry built on fantasy and expression so in many ways, gaming is a canvas perfectly suited to bringing these dreams to life.

"The metaverse provides limitless opportunities for us to flex our imagination and connect with our customers in richer ways, and we’re excited to continue to experiment in this space."