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British Heart Foundation supports Textiles Action Week

Sophie Smith
19 October 2021

In support of Textiles Action Week, British Heart Foundation is appealing to retailers and brands with end of line or surplus stock to donate items to help raise funds for the charity's research. The charity is keen to help fashion businesses adopt better practices when it comes to keeping their products in circulation for longer.

British Heart Foundation is a founding signatory of Wrap's Textiles 2030 initiative. Textiles Action Week supports the Textiles 2030 agreement, which aims to transform the UK’s "make-use-dispose fashion culture" into a more conscious one, where products are made sustainably, used longer and then re-used or recycled.

Already working with several large retailers, such as M&S, the British Heart Foundation runs a brand partnerships programme. This allows the charity’s partners to donate stock that can be sold in the BHF's 712 stores across the UK.

This year, brand partners are set to help raise £8.6 million for the charity and contribute to saving 71,000 tonnes of items from going to waste.

Dr Charmaine Griffiths, Chief Executive at the British Heart Foundation, said: “This Textiles Action Week we want to encourage others to join the Textiles 2030 initiative, so together we can build a more sustainable and circular UK textiles sector. Although strong strides have been made towards improving practices within the textiles industry, there’s more to do.

"We rely heavily on brand partners donating surplus stock as it provides much-needed items for our network of shops. We want to continue to collaborate with other fashion and textile brands who can support the British Heart Foundation’s vital work by simply donating their unwanted stock. Doing so will help reduce waste, raise vital funds for research and take us a step closer to creating a truly circular economy.”

You can find out more about Wrap's Textile Action Week and the Textiles 2030 initiative here.

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