British contemporary brand Joseph has opened a new store and a JOE’S CAFÉ in Doha, in partnership with Ali Bin Ali Holding. Both are located at 21 High Street, the outdoor shopping destination at Katara Cultural Village.
The 107m store design reflects an intimate, modern and architectural atmosphere and will house Joseph’s women’s ready-to-wear, accessory and footwear collections.
Design features include polished brass, powder-coated metal and Corian with yellow travertine marble. Central to the space is a twist sofa which provides an organic shape within an otherwise linear interior, adding contrast and softening the space.
JOE’S CAFÉ is positioned adjacent to the store and offers an all-day dining experience open from 10am till 11pm. Both sites were designed by the internationally acclaimed architect Sybarite.
The Katara Cultural Village was opened in 2010 and is the largest and the most multidimensional cultural project in the country featuring theatres, exhibition galleries and other cultural attractions. 21 High Street is its new outdoor shopping destination.
Joseph’s partner in the project Ali Bin Ali Holding is one of the largest conglomerates in Qatar and has been operating since 1945. It has a history of partnering with leading brands and franchises from around the world, across a diverse range of businesses such as luxury, fashion, hospitality, and FMCG & distribution among others.