Bespoke hat maker Marcel Rodrigues opens pop-up store on Savile Row

Marcel Rodrigues, best known for its bespoke fedora hats, opened a 645 sq ft pop-up store at 20 Savile Row in London yesterday, set to run until early January 2024.

Founder of Marcel Rodrigues, Marcel Steyn, started his career as an apprentice at Cad & Dandy on Savile Row in 2008, where he learned the art of tailoring. However, it was on moving out of London, in search of other opportunities, that he noticed a gap in the market for a "truly bespoke hat-making process".

He subsequently began making hats in his garage in 2019, but demand for a much larger space happened quickly, so Steyn relocated his business to Cornwall where his customer base of hat lovers “grew exponentially”.

Steyn said: "I am extremely honoured and excited to be on Savile Row again, not now as an apprentice tailor, but as a bespoke hat maker in my own shop. We are thrilled to be making history as the first bespoke hatters (on Savile Row) to offer and craft a fully personalised experience for our clients."

Jenny Casebourne, Head of Portfolio at London landlord The Pollen Estate, commented: "We are thrilled to welcome Marcel Rodrigues to the estate – a new bespoke hat maker on Savile Row which strengthens the offer to customers and supports our dedication to British craftsmanship."

A Rodrigues hat begins with a client consultation to discuss exactly what it is they want in their one-of-a-kind headpiece. Every part of the process is customised and hand-crafted, right down to the lining within. The hat pelts, integral for any Rodrigues creation, are classed as “bi-products”, meaning the business "doesn't encourage, nor create fur-farming demand".

All hats will be made on Savile Row from start to finish and they will have an exclusively designed Savile Row lining.