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Ben Sherman and Team GB reveal ceremony wear for Beijing 2022 Olympic Winter Games

Tom Bottomley
10 December 2021

Ben Sherman and Team GB have launched the latest collaboration collection to be worn by athletes attending the Opening and Closing Ceremony at the Beijing 2022 Olympic Winter Games.

The looks that the athletes will wear are also retailing as a limited edition Ben Sherman x Team GB collection - now available to purchase online from the Ben Sherman and Team GB websites.

The athlete's Opening Ceremony attire includes a luxurious deep roll-neck cream sweater featuring a bold and colourful deconstructed Union Jack. The knitwear is paired with navy mini-dogtooth print trousers and a warm, heavy, classic quilted peacoat in true navy with "GREAT BRITAIN" in reflective lettering on the back. The outfit includes a matching bobble hat and scarf set, with lug sole Chelsea boots to finish the look.

The Closing Ceremony uniform features a blue crew neck checked sweater paired with the mini-dogtooth print trouser and an all-over repeated logo bobble hat. The limited-edition knits feature the official Team GB badge and Olympic rings on the chest.

Ben Sherman

Joel Feron

Tim Reid, Senior Vice President of Fashion and Lifestyle at Ben Sherman, commented: “We are thrilled to support Team GB with another stylish athlete collection for the upcoming Olympic Winter Games. The partnership between Ben Sherman and Team GB has supported athletes from Great Britain and Northern Ireland, and we're pleased to continue our support as they go for gold in Beijing.”

Team GB Olympic medal hopefuls Joel Fearon, one of the fastest hundred-metre sprinters in British history and member of the Team GB four-person bobsled team, and freestyle skier Katie Summerhayes both feature in the new Ben Sherman campaign to go with the launch.

Ben Sherman

Katie Summerhayes

British Olympic Association CEO, Andy Anson, said: “We are very excited to partner with Ben Sherman once again on the launch of the Beijing 2022 ceremony wear following the delivery of the hugely successful Tokyo designs. The clothes embody the key symbols that form Team GB’s identity, most notably the British flag, alongside the proud history and heritage of Ben Sherman. Katie and Joel were great ambassadors for the shoot and loved the products. We have no doubt the team going to Beijing will wear it with great pride.”

The partnership for Beijing is the second time Ben Sherman has worked with Team GB this year, previously providing the official kit for the delayed Tokyo 2020 Olympic Games. The Beijing 2022 Olympic Winter Games Opening Ceremony will occur on February 4, 2022, with the Closing Ceremony on February 20, 2022.


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