Ba&sh partners with HURR’s Victoria Prew for return of ‘Blazers for Trailblazers’ initiative

Victoria Prew, Co-Founder and CEO of fashion rental marketplace HURR, is the new ambassador for the return of premium Parisian brand Ba&sh’s ‘Blazers for Trailblazers’ initiative, in support of female entrepreneurs to fund women’s projects.

In a video call for applications, Prew called on all women who have founded or co-founded an innovative business more than a year ago, and have “the potential to change the world”, to come forward and to realise ambitions to amplify their businesses.

Four entrepreneurs who succeed will be honoured with the release of a Ba&sh collection blazer in their name. Available in-store and online, the four unique pieces will carry a special ‘POWER BLAZERS’ label describing each of the women’s projects they help support.

All profits from their sale will go to the winning entrepreneurs’ businesses, which are also set to take centre stage in a media campaign promoting the initiative to the general public.

Entrepreneurs can apply via email to [email protected] or #bashpowerblazers on social media until midnight on 26 June 2022.