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Barbie joins forces with Balmain for an exclusive fashion collection

Camilla Rydzek
06 January 2022

Popular toy brand Barbie has joined forces with French luxury fashion house Balmain to launch a unisex ready-to-wear fashion and accessories collection, alongside exclusive NFTs.

The two brands are unveiling three NFTs featuring Barbie and Ken avatars, styled in complete looks from Balmain’s designs. Each NFT is accompanied by a physical bespoke set of Barbie-sized Balmain pieces.

To mark the new partnership, Barbie and Balmain have launched a digital campaign, which depicts the ready-to-wear and accessories collection on Barbie avatars.

The Barbie x Balmain ready-to-wear and accessories line is unisex and builds on the aesthetic that Creative Director Olivier Rousteing has been establishing at Balmain, described as "filtering it through the lens of the fashionable doll."

The 50+ piece collection merges Barbie's and Balmain's signature styles, featuring both the 1990’s-era Barbie logo and the brand's Labyrinth patterns.

Balmain x Barbie NFT

Richard Dickson, President and Chief Operating Officer of Mattel, said: “Together, Barbie and Balmain are creating a new chapter in the legacy of the toy and fashion industries. As a fashion house committed to innovation in unexpected and joyous ways, Balmain, under Olivier Rousteing’s creative direction, is the perfect partner to translate the iconography that is unique to Barbie into a modern iteration of digital art and physical fashion.”

Olivier Rousteing, Creative Director at Balmain, commented: “As our campaign images make very clear, Barbie and Balmain are embarking upon a distinctly multicultural, inclusive and always joy-filled adventure. For this collaboration, we are building upon the New French Style of Balmain’s most recent collections, once again showing that Balmain is inspired by the truly diverse and exciting beauty found on today’s Parisian boulevards and avenues. This collection also rejects any arbitrary gender limitations—this is an almost 100% unisex collection. For, just as today’s Barbie makes clear, there's nothing holding us back anymore!”

The Barbie x Balmain ready-to-wear and accessories line will be available for purchase from 13 January online at Balmain and Mattel Creations and at retailers worldwide.

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