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Authentic Brands appoints ex Tapestry Inc. CFO Kevin Wills

Chloe Burney
14 July 2023

Authentic Brands Group (ABG), the owner of Ted Baker and Quicksilver, has announced the appointment of Kevin Wills as Chief Financial Officer.

In his new role, Wills will work with ABG’s Executive Leadership team to drive long-term financial growth. He will be based in the company’s New York headquarters, reporting directly to Founder, Chairman and CEO Jamie Salter.

Jamie Salter commented: "Kevin brings a strong track record of guiding strong financial growth across a broad range of public and private companies. His diverse experience makes him uniquely qualified to support Authentic’s expansion and accelerate our brand-building playbook worldwide."

Wills has nearly two decades of experience in financial leadership across the fashion, retail and consulting sectors. Most recently, he served as the CFO at Pilot Company, the largest operator of travel centres in North America. Prior to his stint a Pilot, Wills held the CFO position at Tapestry Inc., parent to Coach, Kate Spade and Stuart Weitzman. He also worked at Saks for 16 years.

On his appointment, Kevin Wills said: "Authentic’s track record of growth is outstanding. The company has a robust market position and a strong foundation to support its strategic development.

"I am excited about the vast global opportunities that lie ahead and look forward to collaborating with Jamie, the executive team and the entire Finance department to optimize value and benefits for all shareholders."

Just last month, ABG announced that General Atlantic, a leading growth equity firm, has further invested $500 million in the global brand owner. Authentic intends to use the funding to support ‘worldwide expansion and accelerate its proven playbook’, which connects brands with partners, operators, distributors and retailers.


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