ASOS has launched dedicated online vintage fashion boutiques for leading charities on its Marketplace ahead of festival season.
From today the ASOS Marketplace will offer curated mix of products, from vintage leather jackets to retro 80s tees, on sale through the Oxfam Festival Shop, Barnardo’s and TRAID dedicated online boutiques.
All proceeds from purchases will go direct to the charity, with no commission paid to ASOS. Prices start at £15 with each boutique available for a limited period over the summer and plans are underway for future product drops later in the year.
“Buying vintage or donating used garments is an incredibly effective way of reducing the environmental impact of clothing. With the launch of Oxfam Fest, Barnardo’s, and TRAID on ASOS Marketplace, we’re taking another step towards making it easy and convenient for our customers to shop in a sustainable and responsible way, while supporting the crucial work of these well-known charities,” said ASOS Marketplace lead Alex Cousins.
Javed Khan, Chief Executive of Barnardo’s, said the initiative was “a fantastic opportunity to for us to showcase some of the amazing vintage items that can be found in our 700-plus stores. The money raised from the sale of items on our ASOS Marketplace boutique will help Barnardo’s to continue its vital work to transform the lives of thousands of children, young people, parents and carers across the UK.”
Fran Tutt, Festival Shop Manager at Oxfam, added: “We can’t wait for everyone to see what we’ve hand-picked for ASOS Marketplace. Highlighting the amazing donations we receive, we’ve curated a collection of one-off and hand-made items which represent our shop and will be perfect for customers to get their (ethical) festival wardrobe before the season starts.”
Enedina Columbano, Commercial Director at TRAID, said shoppers could “expect a highly curated collection featuring one-off pieces, limited edition hand-printed tees and 80s, 90s and Y2K gems. We’re going to appeal to anyone with a strong, fluid sense of personal style, who also likes their fashion to be a bit fun.
“Every piece in TRAID’s boutique is reclaimed so it’s also a sustainable way to update your wardrobe and reduce your impact on the environment. Plus, every purchase made helps TRAID to fund global projects benefitting the people and places making our clothes – like supporting thousands of cotton farmers in Benin, Ethiopia and India to grow organically. This is seriously good fashion.”
ASOS is currently undertaking a revamp of its Marketplace, which is home to more than 700 independent brands and vintage boutiques from over 45 countries. The online fashion giant said that making vintage fashion easily accessible was part of its on-going commitment to circular fashion.
Last year, ASOS donated more than 45,000 items of clothing to Oxfam and more than £120,000 worth of goods to disability charity Scope, which helped support more than 600 disabled people to get back in to work.