Analysts anticipate 11% profits increase from Superdry


Analysts are anticipated a double-digit increase in profits when Superdry updates the market on its performance this Thursday.

The British fashion and lifestyle brand is due to publish its full-year numbers on 5 July and analysts believe its performance will be in line with expectations with earnings before tax expected to hit around £144m and adjusted profits around £97m.

Market-watchers will be keen to see if the firm, whose founder Julian Dunkerton stepped down from the board in March, has recovered from a slow start to the year when it (along with many other retailers) was hit by unseasonably cold weather when the so-called Beast from the East left the country covered in snow.

Dunkerton, who co-founded the business with James Holder 15 years ago, is considered to be one of the fashion industry’s most successful entrepreneurs and has left to pursue other business opportunities and charitable endeavours. As a parting gift from the company he handed over shares to the value of £1,157,486 to The Blue Marine Foundation, which works to protect seas from overfishing and the destruction of bio-diversity.