Ambush enters the metaverse with "Reboot" NFT collection
Contemporary japanese clothing brand Ambush has revived its POW! jewellery range, turning it into 2,022 NFTs (non-fungible tokens) for its inaugural metaverse venture.
The POW! "Reboot" collection has redesigned the once-iconic accessory, opting for colourways including Glitter Purple, Neon Green and Matte Gradient.
The label's digital assets also serves as a membership card, allowing its holders to gain exclusive entry to physical and online events. Collectors will also have priority access to Ambush's future collaborations, special perks and exclusive NFT drops.
The POW! "Reboot" collection is scheduled to be released 14 February, followed by the grand opening of a metauniverse in early March. Further details will be added on Ambush's Discord page closer to release.