The collaboration is the first Spring/Summer collection between the two fashion brands, which sees the introduction of new practical garments inspired by Barbour’s iconic heritage reimagined through “the ALEXACHUNG lens”.
Featuring fourteen outerwear designs and a shirt available in two patterns, all wax products within the collection are made exclusively in the UK. Traditional Barbour designs have been cropped and lengthened with a mix of different weights and new fresh colourways, creating a contemporary look to Barbour’s classic image.
Paul Wilkinson, Global Commercial & Marketing Director, Barbour said “We are delighted to continue this exciting partnership with ALEXACHUNG. Alexa’s unique understanding of the Barbour brand has helped create a collection which blends Barbour’s timeless style with Alexa’s influence on the current fashion landscape. It will appeal to all those who love tradition combined with modernity.”
The Barbour by ALEXACHUNG SS20 range will be available from stockists worldwide from December 2019, including Fenwick, Flannels, Harvey Nichols, Liberty and Net-A-Porter.