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Alessandro Michele to be honoured at The Fashion Awards 2021

Sophie Smith
25 November 2021

The British Fashion Council (BFC) has announced that Alessandro Michele will receive the Trailblazer Award at The Fashion Awards 2021.

As the Creative Director of Gucci, Michele will be honoured for his visionary work to date in positioning Gucci at the intersection of culture, art, music and film.

Presented by TikTok, Michele will be awarded on Monday 29 November at the Royal Albert Hall in London.

The BFC has credited Michele's work over the last year, including the Gucci Aria and Love Parade collections, along with the Vault by Gucci, which is an online concept store launched by Michele in September.

This year Michele also brought Gucci Garden Archetypes to Florence, in an immersive multimedia experience that highlights the inspirations from the music, art, travel and pop culture spheres that resonate through Gucci’s campaigns.

The BFC said Michele "has demonstrated a consistently creative vision for the Gucci house, overseeing all aspects from brand image to retail concept, expanding to innovative online retail spaces, creating immersive multi-media experiences and launching disruptive collaborations".

Caroline Rush, BFC Chief Executive, added: “Alessandro’s work at Gucci over the last year defines what it means is to be a trailblazer, he is a pioneer in every aspect of his creative output and uses the power of design to pave new paths connecting the fashion industry to all other industries from film to digital innovation.

"He is an incredible source of inspiration for many generations to come and we look forward to celebrating with him next week in London.”

The Trailblazer Award was introduced at The Fashion Awards in 2018 and is one of the Special Recognition Awards, celebrating the very best innovators and creatives in fashion, whose work in the past year has been a game-changer and has significantly shaped the industry. Previous winners include Kim Jones and Sarah Burton.

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