Air & Grace swaps Black Friday discounts for donations

Female founded footwear brand Air & Grace is swapping discounts for charity donations this Black Friday with a new limited-edition launch. 

Founded by Claire Burrows in 2014, Air & Grace is a premium footwear and accessories business that blends both comfort and style.

This Black Friday, the brand has reimagined its bestselling Dancing Queen block heels in two limited-edition colourways - a Black Shimmer, crafted from soft suede, and a Burgundy Metallic, made from soft leather.

For each pair of the limited-edition heels sold, a tree will be planted in the UK through urban forest programme Trees for Cities.

The brand said this allows it to contribute to the increased physical and emotional wellbeing of citizens in urban areas; improve air quality; and help to mitigate against the impacts of climate change by sequestering greenhouse gases.

It marks the fourth Black Friday campaign from Air & Grace and Trees for Cities, having planted 500 trees since the partership began.

Claire Burrows, Founder of Air & Grace, said: “I’m so excited about these two special limited-edition colours of Dancing Queen.

"It’s important to me to promote responsible retailing so we choose to say no to Black Friday discounting. Instead we're giving back by planting trees in urban areas with our friends at Trees for Cities so you can look good and do good.”