2017: the year of Gucci (and logos, slogans & sleeves)
With 100m fashion searches carried out by 80m shoppers in 120 countries carried out on Lyst, the global fashion search platform has a firm handle on the trends, designers and products that are most desired by today's fashion-conscious consumer.
Today it has unveiled the findings of its Year in Fashion report, which reveals by far the most dominant and influential brand in the market is Alessandro Michele's Gucci (pictured above). Its bold signature aesthetic and its Marmont accessories came out top in searches across multiple categories, while logos, slogans and statement sleeves also dominated as faced embraced politics, retro sportswear and the downright strange.
Here are some of Lyst's key lists for 2017...
2017 Biggest Trends
Dior's famous feminist T exemplifies the "Woke" trend
| Gucci-ish | In 2017 Lyst saw more than 17m searches for Gucci |
| Logos | Logo pieces were among the most-wanted items for brands such as Gucci, Saint Laurent and Balenciaga, while retro sports brands Fila, Champion and Kappa made a huge comeback with searches up 460% |
| Woke fashion | Searches for slogan (not including logo) t-shirts were up 105% |
| Jet leisure | Searches for bright, holiday pieces from brands such as Mara Hoffman, Zimmerman and Dodo Bar Or starting trending in May and stayed high all summer |
| 90s | Cropped tops, chainmail, spaghetti straps and slip dresses dominated searches |
| 70s | Searches for flares, mustard, cords, pussy bows and glitter boots were up, while searches for sequins increased 42% between June to November |
| 80s | Yeezy, Off-White and the Kardashians brought back the cycling short with searches up 79% |
| Deconstructed | Searches for this term peaked in July |
| Elevated Streetwear | Cult items from Balenciaga, Off-White and Vetements were among the most wanted |
| Tailoring | There was a 68% increase in searches for blazers with grey plaid being the most popular |
Top 10 Designers
Balenciaga AW17
| Gucci |
| Forever 21 |
| Balenciaga |
| Vetements |
| Free People |
| Saint Laurent |
| Nike |
| Topshop |
| Michael Kors |
| Givenchy |
The Most Searched Products
Puma Fenty Bow sneaker
| January | Champion sweatshirt |
| February | Forever 21 plaid skirt |
| March | Puma Fenty bow sneakers |
| April | Levi’s Wedgie jeans |
| May | Needle & Thread Dragonfly maxi dress |
| June | Gucci Logo T-shirt |
| July | Le Specs X Adam Selmon The Last Lolita sunglasses |
| August | Versace Medusa slides |
| September | Balenciaga Speed sneakers |
| October | Topshop shearling biker jacket |
| November | Balenciaga Swing puffer jacket |
| December prediction | Gucci Marmont bag |
Top 10 Patterns, Prints & Fabrics
Gingham as seen at House of Holland SS17
| Gingham |
| Velvet |
| Dark florals |
| Plaid |
| Palm print |
| Wicker |
| Fishnet |
| Camo |
| Vinyl |
| Corduroy |
Top 10 Colours
Millennial pink was a dominant hue
| Red |
| Pink |
| Yellow |
| Khaki |
| Nude |
| Orange |
| Silver |
| Electric blue |
| Mustard |
Top 5 Denim Trends
Levi's Wedgie
| Mom jeans | Inspired by vintage fits, the Levi’s Wedgie was the most wanted jean while searches for mom jeans were up 109% |
| Straight leg | Searches were up 60% with brands such as Frame, Topshop and Acne among the most popular |
| Frayed hems | Searches including the word “hem” were up 240%. RE/DONE, Mother and Vetements were the most wanted brands |
| Embroidered denim | This trend peaked in spring with popular brands including Gucci and H&M, while the oversized embroidered denim jacket was a key style |
| Kick flares | The J Brand Selena epitomised this trend |
Weird & Wonderful – The Surprise Hits
Extreme sleeves on the SS17 catwalks
| Extreme sleeves | Sleeves replaced shoulders as 2017’s statement body zone with bell, puff, tulip, tie, balloon and extreme among the most popular styles |
| Lux socks | The average spend on a pair of socks increased by 10% this year with Canadian PM Justin Trudeau being the most influential sock-wearer |
| Crazy denim | Plastic, mud-splattered, inside-out, detachable legs, zip-up crotches, this was the year jeans became obscene |
| Fashion fruits | Watermelon came out top but lemons, cherries, pineapples and pumpkins were also popular |
| Unicorns | 1,000 unicorn-inspired fashion products were uploaded to Lyst this year |
