Shoppers show support for ‘Then I Met You’ ahead of Cult Beauty debut

THEN I MET YOU

Skincare aficionados from across the UK have been joining Cult Beauty’s ‘Wait List’ in their droves, in a bid to get their hands on products from the hit US ‘Then I Met You’ range from beauty entrepreneur and esthetician Charlotte Cho, which is landing exclusively on Cult Beauty later this month.

Launched in 2018, the efficacious and “transformative” skincare range is inspired by the Korean concept of ‘jeong’ – “a deep feeling of empathy and affection for people, places and things,” and has been designed to spark real change to skin with natural, premium ingredients.

The exclusive Cult Beauty line-up will include six of the brand’s best selling products, including its multi-award-winning Living Cleansing Balm (rrp:£37) – a soft oil cleanser which melts away oil-based impurities, while nourishing the skin with antioxidants, essential fatty acids and vitamin E.

The cleanser, which is rich in fatty acids such as stearic acid, oleic acid, linoleic acid, and omega-6, features a bright orange colouring due to high lycopene and carotenoid content.

Other items in the Cult Beauty line-up will include the Calming Tide Gel Cream, The Giving Essence, Honey Dew Lip Mask, Soothing Tea Cleansing Gel, and the Birch Milk Refining Toner.

All products in the Then I Met You range feature clean and natural formulations, that are free of artificial colorants, parabens, silicones and alcohol.

The brand is also committed to strictly making cruelty-free products, while primary packaging is largely made up of PETG plastics or glass.

Paper cartons are 100% recyclable and printed with biodegradable soy ink.

Cho also founded the Soko Glam e-commerce platform devoted to Korean skincare and beauty products in 2012, along with her husband Dave Cho.