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Rihanna's Fenty Beauty brand to expand into fragrance

Gaelle Walker
29 July 2021

Rihanna’s Fenty Beauty brand is set to make its first foray into fragrance early next month.

Revealing the news in an Instagram post and email to subscribers, Rihanna described the new Fenty Eau De Parfum as “a memory encapsuled into fragrance.”

The new scent will hit sale on 10 August. Shoppers signed up to the brand’s emails will be able to get it one day earlier.

Produced by Kendo Brands, Fenty Eau De Parfum will sit alongside Rihanna’s hugely successful Fenty Beauty range of makeup products all of which have been thoughtfully designed with inclusivity at front of mind.

Products in the Fenty Beauty range focus on a wide range of “traditionally hard to match” skin tones with formulas that work “for all skin types.”

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