Michelle Feeney, Founder, Floral Street

By Antony Hawman  
| 17 September 2021

Welcome to the latest episode of our Podcast series "The Beauty Edit" where we bring you inspiring stories, retail insights and conversation from the beauty sectors's most influential business leaders. 

In the latest episode of The Beauty Edit podcast, we speak to Michelle Feeney, the visionary business leader and Founder of sustainable British fragrance brand – Floral Street.

We talk about Michelle’s start in PR with the legendary Lynn Franks, to her time at Estee Lauder Companies launching the luxury skincare brand Crème de la Mer and made it into an overnight success.

Her success doesn’t stop there, Michelle launched MAC Cosmetics into 40 countries and grow it from a $65 million brand to a $1-billion-dollar brand and also took a lead role in the legendary MAC AIDS Fund which has had an incredible impact in raising money and awareness for AIDS research.

After a gap year at the age of 51, Michelle launched Floral Street in November 2017 and set out to do things differently to the big corporate fragrance houses.

Modern, British and powered by flowers, she has challenged the industry by placing eco-responsibility at its heart.

Floral Street is now available in 11 countries including the US, Canada, Australia, South Africa and Europe. And its flagship store in Covent Garden is well worth a visit.



To be the first to know when more episodes of our Podcast series go live, subscribe to our weekly dedicated newsletter for the beauty & grooming sectors here.

The Beauty Edit podcast series is produced in proud partnership with




Read More
Free Newsletter