Jamie Genevieve’s beauty brand Vieve to open London pop-up

Makeup brand Vieve is getting ready to open its first ever London pop-up this week, running from 23 March to 2 April 2022.

Located in Covent Garden, the pop-up will offer visitors the opportunity to discover and shop the brand's products, receive a complimentary touch up with a Vieve makeup artist and attend a series of events.

Vieve is a vegan and cruelty-free brand founded by Makeup Artist and British Beauty Council Advisory Board Member, Jamie Genevieve. Vieve stocks a range of eye, lip and face products, with its bestsellers including The Essentials Palette, Nova Glow Highlighter and Modern Matte Lipstick.

The pop-up will feature the brand's collection, along with its latest launch and limited-edition jumpers.

Residencies from brands including Mathilda Lundin, Jack Baxter, Psychic Sisters, NAF! Salon, GHD and FaceGym will appear throughout the week. The pop-up will also host a series of masterclasses with a number of beauty industry figures including Women in Beauty, Jamie Genevieve's Makeup Masterclass and The Store of Vieve.