Zara to debut limited edition "Metacollection" for both physical and virtual worlds
Following the launch of its first metaverse project with South Korean label Ader Error, Zara has returned to the virtual world for its first 'Metacollection'.
Launched in Zepeto, the debut collection, titled 'Lime Glam', includes a range of make-up, apparels and accessories designed to be worn in the physical world as well as in the metaverse.
Zara's limited edition capsule features a ruched satin dress, an oversized denim jacket, a satin corset top, a denim jumpsuit, a braided bag and platform sandals while its makeup range includes a lilac nail polish and a six-pan eyeshadow palette.
The collection is joined by three exclusively digital objects: a wall, a floor and a photo booth.
The 'Lime Glam' collection is available from 29 March, via the Zara's webstore and on Zepeto.