Zara to open new 48,800 sq ft store at Battersea Power Station’s Electric Boulevard

High street retailer Zara will open a new 48,800 sq ft store on Battersea Power Station’s Electric Boulevard development later this year, becoming one of the first businesses to open on “London’s newest high street”.

Electric Boulevard runs from the south of the Power Station, between Prospect Place, designed by renowned architect Frank Gehry, and Foster + Partners’ Battersea Roof Gardens. The new high street will offer a mix of shops, bars and restaurants, office space, a park, community hub and a new 164 room hotel from art’otel, the brand’s first hotel to open in the UK.

The new Zara store, spread across two floors in Prospect Place, will carry all of the brand’s product ranges, across womenswear, menswear, kidswear and homeware.

Simon Murphy, Chief Executive Officer at Battersea Power Station Development Company (BPSDC), said: “We are creating a completely new high street for London and to have an internationally renowned high street brand like Zara open a significant store in the UK, and its first store south of the river in central London at Battersea Power Station, is a testament to the continued desirability of this unique project.

“With our very own London Underground station and river bus pier, we’re also set to be one of the best-connected shopping, dining and cultural areas in the capital and we look forward to welcoming visitors to Battersea Power Station from September of this year.”

Zara will be joining a line-up of international brands set to call Battersea Power Station home, which so far include Ray-Ban, Ralph Lauren, Tommy Hilfiger, The Kooples, Mango, Aēsop and Calvin Klein, with more to be announced.