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Zara reunites with British perfumer Jo Malone CBE for its latest perfume collection

Jeremy Lim
15 November 2021

British perfumer Jo Malone CBE has reunited with fashion retailer Zara for its sixth fragrance collection, continuing their longstanding partnership.

The collaboration between the Jo Loves founder and the global fashion giant has led to the creation of eight fragrances in the Vibrant Cities collection, as well as perfumed body and hand creams and gels.

Available from 11 November, the collection encourages customers to 'reconnect with a pioneering travelling spirit' by transporting them into eight different cities, from London to Venice.

The fragrances are sold in a range of sizes, 75 ml Eau de Parfum (€19.95), 40 ml Eau de Parfum (€15.95) and 10 ml Eau de Parfum (€5.95) at Zara stores and the brand's e-shop.

Zara first joined forces with Jo Malone in 2019 to release the Zara Emotions collection, which saw global commercial success. Since then, the fashion retailer has gradually added to its range of scents in collaboration with the British perfumer.

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