Zara partners with TRX Training Club to stock new sportswear product
ZARA has announced a partnership with with TRX Training Club, allowing the company to stock its training product, the Suspension Trainer, on its website globally and in three retail locations in the UK.
The partnership runs alongside the latest ZARA’s Athleticz sportswear collection.
The TRX Trainer will be available in UK-based ZARA stores in London's Westfield Stratford, in Thurrock and Trafford, Manchester as well as in another eight international cities.
ZARA customers are also able to subscribe to TRX’s proprietary digital fitness platform, gaining exclusive access to six months’ worth of unlimited on-demand workouts. As part of the collaboration TRX Training Club’s Director of Trainer Branding, Niko Algieri, also created exclusive workout content for Zara.
Algieri commented: “When we created the TRX Training Club during a global pandemic, our goal was always to help people become more active all over the world. This partnership with ZARA enables us to level up what we are doing in this space and reach brand new audiences - the potential here is massive and we can’t wait to explore that.”
Brent Leffel, CEO of TRX, added: “We are thrilled to partner up with one of the most well-renowned brands in the world and be part of ZARA’s new Athleticz range. Home workouts are clearly here to stay, and we have joined forces with ZARA to equip people with everything they need to exercise around their schedule. I believe we can convert even more fitness enthusiasts, and together with ZARA, can provide customers with the ultimate comfort, alongside access to train by any means possible - either at home or on the go.”