Zara opens new store at London's One New Change
Zara has opened its new 23,000 sq ft store at the City of London's premier retail and leisure destination One New Change. Located on Cheapside, the new store features the latest Zara womenswear and menswear collections, as well as its latest technology innovations.
Created by the brand’s in-house team, the new store aims to encapsulate the architectural philosophy of clarity, functionality, sustainability and beauty to encourage continuous engagement with the store's products.
The One New Change store features online integration features such as "Store Mode". Through the Zara app, "Store Mode" allows customers to purchase items displayed in the One New Change store digitally and collect them in store within half an hour. This function also enables customers to book fitting rooms and locate items easily in store.
The new store also includes an automated pick-up point for guests to collect online orders and self-checkout.
The Zara opening coincides with research, reported by CACI and Location Sciences, showing that at the end of September, the City recorded its highest visitation levels since the start of the pandemic. The Cheapside area has seen a 9% increase in visitation over the past four weeks and a 25% increase since the end of the last lockdown in April.
Russell Loveland, Senior Portfolio Director at Landsec, said: “We are pleased to see Zara now open at One New Change, adding to their presence across several other destinations within the Landsec portfolio and helping to shape our ‘best in retail’ offer. This opening comes at a great time for the increasing number of people who live, work, shop and socialise at One New Change and in the City of London more widely.”