Zalando revenues up 26.5% thanks to acquisition of rival

Online multibrand retailer Zalando reported a 26.5% rise in revenue to €3 billion (£2.6 billion) in the third quarter of 2025, while gross merchandise volume (GMV) grew 21.6% to €4.2 billion (£2.7 billion). The growth was driven largely by the acquisition of rival About You, which officially joined the group in July.

During the third quarter, adjusted EBIT rose slightly to €96 million (£84.4 million) from €93 million (£81.8 million) a year earlier.

Assuming About You had been part of the group in the previous year, GMV grew 6.7% and revenue increased 7.5%, supported by strong performances across both consumer and business segments.

David Schröder, Zalando co-CEO, said: "The third quarter demonstrates how we are relentlessly executing our strategy to embrace the immense opportunities in front of us and to capture profitable growth across both B2C and B2B."

"The exciting new partnership with the German Football Federation DFB will allow us to boost our sports business further and to build an unparalleled sports experience for our customers, while our high calibre B2B partnerships showcase the superior value that we are able to deliver for brands and retailers with our unique e-commerce operating system."

Zalando has signed a five-year partnership with the DFB, becoming a main partner of the Men’s, Women’s, and Youth National Teams until 2030. With over eight million members, the DFB is the world’s largest sports association. The deal is part of Zalando’s push into sports and lifestyle, ahead of the 2026 World Cup.

The company has also expanded its involvement in European marathons, adding partnerships with events in Berlin, Rotterdam and Copenhagen.

Zalando’s B2B segment recorded revenues of €277 million (£243 million), up 15.6% year-on-year. It had an adjusted EBIT margin of 7.1%. The company expanded its collaboration with Marks & Spencer, which will now use ZEOS for its entire continental European e-commerce fulfilment.

Looking ahead, Zalando confirmed its full-year 2025 guidance, expecting pro-forma GMV and revenue growth of 4%-7% and adjusted EBIT of €550-600 million (£484-528 million).

This announcement comes days after the company revealed Anna Dimitrova will step into the role of Chief Financial Officer, effective 1 January 2026. She joins from Deutsche Glasfaser and will succeed David Schröder, who will continue as co-CEO.