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Zalando launches Spring 2021 diversity and inclusion campaign

Tom Shearsmith
22 March 2021

Online fashion and lifestyle platform Zalando has launched its Spring 2021 campaign, Here to Stay, celebrating those who take a stand for lasting progress.

The campaign aims to foster a dialogue on core values such as diversity, inclusion and women's empowerment, which inspire people around the world to broaden their views on topics such as gender fluidity and body positivity.

Launching today, the campaign was shot by Berlin-based fashion photographer Dan Beleiu, featuring a series of images with real life pairings representing open dialogues on shared values relevant to the protagonists featured. Each image is overlaid with a bold statement signalling lasting progress on the highlighted value is "Here to Stay".

TheIndustry.fashion has created a gallery featuring the campaign images:

Accompanying the stills, is an emotive film featuring dancer, actor, model and diversity and inclusion advocate Luc Bruyere, Yann Horowitz, an openly gay skateboarder and LGBTQI+ activist, and body positivity advocate, Yolisa Mqoco.

Barbara Daliri, Zalando's Senior Vice President Sales & Marketing, said: "This campaign is a celebration of values which are at the core of Zalando, specifically embracing diversity and inclusivity. These values and the stories of real people matter a lot to us and allow us to engage with our diverse customers.

"Our values are intrinsic to who we are and how we work: Zalando actively supports an inclusive corporate culture with employees from 130 countries. Last year, we published the do.BETTER Diversity and Inclusion Report, laying out our long-term commitment to change towards our employees, partners and customers. This Spring initiative further underlines our ambition to be the Starting Point for Fashion for everyone."

Last week, Zalando reported year-on-year revenue growth of 23.1% to £6.9 billion (€8 billion) for the 12 months to 30 December 2020, driven by an intake of new customers and strong Partner Program performance.

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