Zalando launches fulfilment service for fashion brands

Zalando logistics centre in Erfurt, Germany

Fashion brands can now access the logistics infrastructure and know-how of ecommerce giant Zalando, as the business announces the successful launch of its Zalando Fulfillment Solutions initiative.

The German-based business will now be able to take over control of order fulfillment for its partners from inbound to return, with solutions that can be adapted for a brand’s specific needs. This latest initiative complements the digital services it already offers to brands through Brand Solutions or Zalando Media Solutions.

“The Zalando platform is an operating system for the fashion world, with multiple ways of integrating all sorts of fashion contributors and stakeholders, catering to their specific needs. It offers not only digital services such as analytics or advertising but from now on also fulfillment solutions and thus, becomes the business strategy for brand and retail partners,” said Jan Bartels, VP Logistics Product.

Zalando’s logistics network will soon comprise eight fulfillment centers in five countries (Germany, Italy, France, Sweden and Poland) and it is piloting new services such as same-day delivery, geo-localised delivery or return on demand.

“Zalando has set industry-wide delivery standards and keeps developing innovation for the last mile. Moreover, within the last six years, we built up a strong logistics network and gained deep logistics expertise. All of that is now accessible for external partners,” said Bartels.

Five brands are already signed up to the service including Bestseller, Elvi, EVITA, Motion Fashion and Surf4Shoes.