E-commerce giant Zalando has commited to carbon neutrality in its own operations and all deliveries and returns as of today.
This commitment covers self-operated properties, parcel transportation and packaging. It is part of Zalando’s new sustainability strategy, “do.MORE”.
In 2019, the company switched to over 90% renewable energy across all locations. Carbon emissions that are not eliminated by operational improvements, such as renewable energy, order bundling or green delivery options, are offset.
By 2023, Zalando has committed to design its packaging to minimise waste and keep materials in use, specifically eliminating single-use plastics. Already, Zalando boxes are made from 100% recycled materials, shipping bags from 80% recycled plastics and beauty bags switched to 100% recycled paper.
In addition the German-based company has said its private label ZIGN has fully committed to sustainability by SS20. The range has been expanded to include apparel, footwear and accessories and all items from the SS20 collection will feature Zalando’s sustainability flag.
Zalando highlights products with the sustainability flag when they meet one of the company’s sustainability criteria, which cover social, environmental and animal welfare standards.
CEO Rubin Ritter said: “The fashion industry is facing sustainability challenges and we know we have been part of the problem. Going forward, our aspiration is to be part of the solution. We see a clear link between acting sustainably and continued commercial success. Only those who incorporate sustainability into their business strategy will stay relevant for their customers and we believe that it will be a competitive advantage in the future.”
A recent study carried out by TheIndustry.fashion in partnership with Avery Dennison found that 68% of online fashion consumers across the UK, US, France and Germany believed that the sustainability of their clothing was important, while 63% said sustainable packaging and delivery was also important. Overall 53% of consumers said they would be more likely to use an online fashion retailer which offered sustainable packaging over one which did not, with French consumers being most in tune with this (see chart below).
The “Conscious E-commerce: Driving customer loyalty through sustainable delivery” report is FREE to download. Access it here.