Yoox partners with Disney on online fashion and lifestyle store
Yoox has partnered with Disney on a new online lifestyle and fashion store featuring the latest designer collaborations inspired by The Walt Disney Company, Disney Pixar, Star Wars and Marvel.
Items for men, women and kids on the site include sweaters by Kenzo, sweaters and t-shirts by Markus Lupfer, handbags by Olympia Le-Tan, luggage by American Tourister, sneakers by Superga, accessories by Codello and notebooks by Moleskine to name a few. As well as the products the store features dedicated editorial content to celebrate the worlds of Disney, Star Wars and Marvel.
Merchandise from the new site
"At The Walt Disney Company we like to push the boundaries by creating groundbreaking designs which blur the line between conventional products and art, taking creativity to a whole new level, The Walt Disney Company EMEA Vice President of Fashion & Lifestyle, Francesca Gianesin.
"Our collaboration with Yoox is grounded in Disney’s ‘consumer first’ strategy and our insights and knowledge of the adult consumer. We know what this demographic wants and through Yoox we are now delivering it, ensuring they have access to the product they want, when they want it," Gianesin added.
Federico Marchetti, founder of Yoox and CEO of its parent company Yoox Net-A-Porter Group (YNAP), said Disney had inspired him when setting up his luxury etail business. "Disney’s playful imagination was a great inspiration when I invented Yoox in 1999, so today it is an enormous pleasure to combine Disney’s timeless brand with Yoox’s innovative spirit, further delighting our customers with creative content and hard-to-find products," Marchetti said.
