YOOX NET-A-PORTER appoints new general manager for APAC

YOOX NET-A-PORTER has announced the appointment of Natalie Lee as its new General Manager for the Asia-Pacific (APAC) region.

Reporting to Chief Regional Officer Paolo Mascio, Lee will be responsible for overseeing marketing, communications, personal shopping and commercial planning across all APAC countries outside of mainland China and Japan.

Lee plans to focus on strengthening YOOX NET-A-PORTER’s presence locally, where it has a strong customer base serviced by multiple regional offices, distribution centres and digital production studios.

Lee joins the company from Vestiaire Collective, where she was Vice President for APAC. Prior to this, she led the fashion category at Korean ecommerce platform Coupang and the womenswear and beauty category at Zalora.

Paolo Mascio, Chief Regional Officer at YOOX NET-A-PORTER, said: “APAC is one of the fastest growing online markets globally, making it one of the most exciting places in the world to be doing business. Natalie brings a wealth of experience in fashion ecommerce and has an exceptional understanding of the mindset and behaviours of APAC customers. We are excited to have her on board as we continue to strengthen our presence in the region.”