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Yoox Net-a-Porter appoints Alison Loehnis as interim CEO

Tom Shearsmith
11 October 2022

Yoox Net-a-Porter has confirmed the appointment of Alison Loehnis as interim Chief Executive Officer, effective 31 October 2022.

Loehnis will take over from Geoffroy Lefebvre, who will step down to pursue a private equity-backed entrepreneurial career outside of Richemont after 11 years with the Group.

Loehnis is currently President of Net-a-Porter, Mr Porter & The Outnet. She joined Net-a-Porter in 2007 as Vice President of Sales & Marketing, before becoming President of the company in 2011 and assumed her current role following the merger of Net-a-Porter, Mr Porter & The Outnet with YOOX in 2015.

A well-recognised fashion industry leader with extensive knowledge of Yoox Net-a-Porter’s brand partners and an expert eye for curation, Loehnis has led the growth of the group for over a decade, pioneering the introduction of broader product categories and expansion into new markets and territories.

In her interim position, she will lead Yoox Net-a-Porter until the completion of the sale of 47.5% and 3.2% of YNAP’s share capital from Richemont to Farfetch and Alabbar, respectively, expected before the end of 2023, at which point an external CEO will be appointed.

The deal between Richemont, Farfetch and Symphony Global (an investment vehicle of Alabbar) has put and call options that would allow Farfetch to acquire the remainder of YNAP in the next five years or for Richemont to sell to another investor or list the shares.

During this period in her new role, Loehnis will report to Jérôme Lambert, CEO of Richemont.

Jérôme Lambert, CEO of Richemont, commented: "We are grateful for Geoffroy’s leadership throughout his career at Richemont. During his time at Yoox Net-a-Porter, he launched innovations such as the YOOX Marketplace and built new capabilities on which the Company will continue to grow.

"On behalf of the Group, I would like to wish Geoffroy all the best for his future endeavours. I would also like to express my support and gratitude for Alison as she steps into this interim role. A long-time champion of our customers, Alison is a passionate leader who will continue to steer the business and its talented teams as Yoox Net-a-Porter enters an exciting new chapter."

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