Yoox Introduces Marketplace feature for European customers

Online luxury fashion store YOOX is transitioning to a more hybrid operating model with its introduction of Marketplace, giving YOOX customers access to over 700 more brands and 150,000 new items across jewellery, ready-to-wear, accessories and footwear.

The service will launch in almost 30 countries across Europe, with future plans for expansion across the US, Middle East and North Africa and Japan.

The long-term goal is to make YOOX, which is part of YOOX NET-A-PORTER, a unique and complete lifestyle destination by listing over 1 million products available on the online store and adding new categories such as pre-owned items and beauty.

The selection of brands introduced today include established fashion and streetwear retailers Mengotti and Papini, a selection of sustainable brands that will follow the “Good On You” brand rating system, and emerging businesses including Apple&Figs, CHPO and Siguelsol.

According to YOOX, the new model will help strengthen relationships with its brand partners by ensuring greater flexibility in their logistical operations and product assortment, and allowing them to reach customers on the platform faster.

Valentina Visconti Prasca, Managing Director at YOOX said: "The launch of marketplace underscores our commitment to our customers. We are continuously evolving our offer and creating a unique shopping experience across fashion, design and art. Our mission is to help our customers navigate new market trends and to meet the enhanced expectations for digital and ecommerce in the luxury space. As we look ahead, we are thrilled to continue to bring new and exciting innovations to our customers and brand partners."