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YOOX appoints leadership team as transforms into standalone business

Chloe Burney
14 May 2025

YOOX, the online store for off-price fashion and art, has announced a series of strategic leadership appointments as it transforms into an independent entity. This comes after it was acquired by Mytheresa, which is integrating YOOX into the newly formed LuxExperience.

LuxExperience was formed following the completion of Mytheresa's acquisition of the YOOX NET-A-PORTER Group on 24 April. It unites Net-A-Porter, Mr Porter, YOOX, The Outnet and Mytheresa under one roof, while preserving and strengthening their distinct brand identities.

Today, YOOX has confirmed its leadership team, with new appointments effective immediately.

The company’s newly appointed leadership team is as follows:

Mirko Nobili, who previously served as Chief Operating Officer of YOOX NET-A-PORTER, has been appointed Chief Executive Officer of YOOX.

Nobili said: "Our focus as management team is on implementing a dedicated, simpler, and more efficient operating model to restore YOOX’s identity; a top priority is to further expand YOOX's market position and elevate customer experience as a leading platform in the off-price sector."

Marco Petrucci takes on the role of Chief Technology Officer, overseeing the technological backbone of YOOX and THE OUTNET, including their data platforms.

Fabio Corfone steps into the role of Chief Digital Growth Officer, overseeing YOOX's customer insights, MarTech, CRM/Email Marketing, and performance marketing efforts.

Manuel Ortega Garcia is appointed Chief Operations Officer, transitioning from his previous role as Global Digital Production Director.

Emanuele Agosta becomes the Chief Financial Officer, leveraging his vast financial expertise gained from his tenure as Global Finance, Administration, and Treasury Director at YOOX NET-A-PORTER.

Paolo Crovato steps into the role of Chief People Officer, overseeing all human resources and organisational matters.

Vanessa La Greca will continue as Legal Director, having joined YOOX NET-A-PORTER in 2014.

Additionally, the company said position of Director of Brand & Communications will be announced in the near future. However, key individuals continuing in their current roles include:

Tiziano Francesco Putzu remains Commercial Transformation Manager, focusing on driving revenue and profitability, while aligning strategies with business goals.

Giorgio Giangiulio continues as Commercial Planning Director, overseeing retail, business performance, pricing, and product planning.

Margherita Morigi stays on as Head of Off-Site, Inventory Plan & Control, managing YOOX’s end-of-life inventory strategies.

Gaia Guglielmi will continue as Buying & Merchandising Director, overseeing the buying, merchandising, and visual merchandising teams.

Michael Kliger, CEO of LuxExperience, said: "The newly composed YOOX management team is perfectly positioned to simplify and streamline the operating model of the leading online destination for off-price luxury shopping. I am convinced that this team will successfully lead YOOX to growth and profitability."

Last week, Mr Porter, Mytheresa and The Outnet's new leadership teams were announced as the brands unite under the new entity LuxExperience. Read more here.

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