Yohji Yamamoto unveils new global e-commerce site

ohji Yamamoto
The Shop Yohji Yamamoto

Japanese luxury house Yohji Yamamoto has today unveiled its new global e-commerce site featuring a number of online only products.

The site, which is displayed in English with prices in USD, features the web-only brand S’YTE and other brands, such as Ground Y, Y’s, Yohji Yamamoto Produce, Yohji Yamamoto + noir, discord Yohji Yamamoto, and LIMI feu. 

It also marks the global launch of S’YTE, an entry level brand for the house, and genderless and ageless brand, Ground Y, which had previously only been available to buy in Japan.

Payments on the site are accepted via credit card and PayPal and it now ships to 130 countries. Other enhancements to the site include product displayed on models to help customers better understand the clothes and pages for each of the house’s brands with lookbooks to explain the different concepts.