YNAP posts sales up 14.5% and signs deal to manage isabelmarant.com
YOOX NET-A-PORTER Group (YNAP) has posted net revenues of €446.2m in quarter one of 2016, up 14.6% on the same period last year, and has just revealed its Online Flagship Stores division has signed a deal to manage French brand Isabel Marant's online presence.
The world's largest online luxury group also posted positive upward movements in all key performance indicators (KPIs) except average order value, which remained constant. In the three month period to 31 March the group achieved 29.6m average monthly unique visitors (Q1 2015: 28.3m), 2m orders (Q1 2015: 1.7m), 2.5m active customers (Q1 2015: 2.2m) but average order value was down by a mere €10 at €324.
On a divisional basis "Multi-brand in-season", which includes NET-A-PORTER.COM, Mr Porter, SHOESCRIBE.COM and THECORNER.COM, achieved sales up 11% (against tough comparatives, the company said) at €237.6m. Both SHOESCRIBE.COM and THECORNER.COM are soon to be decommissioned by the group.
"Multi-brand off-season", which takes in YOOX.COM and THEOUTNET.COM, was up 20.1% at €162.1. "Online flagship stores", which includes the sites YOOX runs on behalf of other luxury brands such as Armani, Jimmy Choo and Marni, achieved sales up 8.2% at €46.4m.
The company also revealed that this division has renewed its key relationships with Armani and Valentino and had just signed a new deal with Isabel Marant to manage its website. A new www.isabelmarant.com is expected to launch in 2017.